Due to the Coronavirus outbreak, we are now working from home. We are still happy to receive PR's, please email them to us or if you need to contact us urgently please email: emmah@euromedia-al.co.uk


Leisure and Tourism


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SoulPad bell tent

SoulPad Ltd are a Norfolk based, luxurious bell tent manufacturer. Since 2007 they have been helping Farmers in their local community (and further-a-field) to turn their hand to Glamping.

At the core of their values, SoulPad believes that being outdoors should be a luxurious and comfortable experience. Director; Zoe Vanderstay says; "Farmers are reporting higher yields from their dedicated Glamping areas than most crops!" With such a low initial outlay, and a high return on the initial investment, it's clear to see how this can be. Glamping is a well-established boom industry that is buoyed by the rise of the Staycation (a blend of two words - 'stay' and 'vacation'). Zoe tells us "more and more people are giving up their regular holiday abroad to experience a summer holiday in Britain instead. Quality time with the family is high on most people's agenda, and Glamping offers a wholesome experience to those used to a bit of luxury.”

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Chick Hatch Barn - holiday lets on a farm which have been listed with cottages.com

Here, Shelley D'Arcy – Vice President Property Recruitment at cottages.com – answers Farm Diversity editor Victoria Galligan's questions on farm holiday lets and explains how to get the best return on investment…

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Retreat Homes and Lodges exterior

Nestled on the edge of a World Heritage site, the English Lake District in Cumbria, sits a unique and individual lodge manufacturing business, Retreat Homes and Lodges Limited.  

Here, with over fifty years in the industry, experienced designers and skilled craftsmen hand build bespoke lodges with thorough attention to detail and particular emphasis on the internal and external aesthetics, structure and environmental credentials.  Built to exacting standards, each Retreat complies with BS3632:2015 Residential Park Homes & National Caravan Council Specifications. 

With current clients across the length and breadth of the UK, our designers invite clients to work in partnership with them, often in the comfort of Retreat’s purpose made Specification Room in Cumbria, to ensure their exact requirements are discussed, understood and incorporated into their dream accommodation.

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Glamping Show outdoor area

The glamping phenomenon is showing no signs of slowing down in 2020, with new sites springing up all over the place.
Last year a UK Caravan & Camping Alliance report identified glamping as an opportunity for sites to attract the younger generation, after booking apps fuelled the rise of the short break booked at the last minute.
The diversification of glamping accommodation has led in many directions – from the basic pods which offer a space to camp on the floor, to huge family units with multiple rooms, beds, TVs and bathroom facilities. 
In 2018 there were 1,685 glamping-only campsites in the UK, according to the UKCCA, and that figure is on the rise. Many more existing holiday parks have added a glamping offering to their portfolio of accommodation. So staying ahead of the competition is vital if you want to be fully booked this year. 
Farm Diversity editor Victoria Galligan takes a look at how, with some hard work and creative thinking, your glampsite could become the next big thing this season…

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Lotus Belle Glamping Pod

Lotus Belle was founded by British designer Hari Seddon in 2012, with the desire to create a tent as portable and easy to set up as a bell tent with the spacious comfort of a yurt. It's been one of the most popular choices for glamping sites throughout the world ever since. 

The 5m model has a very roomy 18sqm of standing space, with 1.8m of headroom throughout the tent. This means you can furnish with full sized beds and furniture, giving this tent the feeling of a luxury hotel room. As well as that, it's a breeze to pitch, a one-person job in under half an hour. For the fraction of the cost of a Shepard's Hut, you can pull in between £70-150 a night, because there's no denying the Lotus Belle, with its simple clean lines and unique shape is a beautiful structure. It's come to be the very essence of boutique camping, defining the Glamping movement. It photographs so well, making it an easy draw for bookings and great content for your social media presence. It really does sell itself. Our customers often tell us that their Lotus Belles pay for themselves within the first season. So, if you’re new to glamping they’re a safe and easy to manage choice. 

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Playground from Monkey Business Design - where the wild things grow!

There’s plenty of research showing how spending time in nature soothes the mind and improves mental health.  Wouldn’t you sooner choose a picnic and play area that is beautifully designed and set amongst trees, ponds and other habitats, rather than an identikit playframe on a flat expanse of tarmac or wetpour?
We think so… and these are the spaces we want to make more of.  If you are a landowner keen to offer just such a garden of delights to your young visitors then we hope you’ll be in touch.

“The first five years have so much to do with how the next 80 turn out.” Bill Gates

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Monkey business design - Where play meets nature

There’s plenty of research showing how spending time in nature soothes the mind and improves mental health.  Who wouldn’t sooner choose a picnic and play area that is beautifully designed and set amongst trees, ponds and other habitats, rather than an identikit playframe set on a flat expanse of wetpour?
At last there is a sense of urgency towards re-wilding Britain, which suffers one of the highest levels of depleted biodiversity alongside increasing mental health issues.  We’d like to work with landowners to address these issues.

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Airsoft, one of the fastest growing combat simulation activities in the UK!

Airsoft, is similar to paintball, in that teams of people group together into organised teams at a dedicated and insured field, and shoot small projectiles at each other for fun and sport. Where airsoft differs from paintball is that airsoft is much more focused towards military simulation. Where paintball markers don’t always look like “real” guns, airsoft RIFs (Realistic Imitation Firearms) are 99% of the time, modelled after genuine firearms and are almost indistinguishable from the real thing.

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MWD glamping units

MWD Makers has recently unveiled a new and unique range of architect-designed highly insulated micro units that can be used as glamping pods or additional living accommodation. These designs offer the opportunity to escape the pressures of the modern world and access a simpler and slower pace of life closer to nature.
People are more than ever in need of rediscovering physicality and a sense of place, and this is something that closer contact with nature can provide. MWD Makers design simple living spaces that satisfy people’s cravings to reconnect with the wild. MWD Makers take pleasure in the handmade, the use of local, natural materials and the enjoyment of simple things, believing that real luxury derives from the ability to live in harmony with one’s environment.

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Spirits Intent - a glamping tent

We are Spirits Intent, a small, successful, UK based tent-making business, and have been working in the glamping industry for 15+ years, watching it grow from humble beginnings to a mainstream trend. Alongside this we have set up a project called Heartland, a centre for sustainable tourism on a yurt campsite in the mountains of Abruzzo, Central Italy. In this region, as often is the case, farmers have had to compete more and more with big agricultural industry and there is much depopulation as young people are moving away to the cities. This trend leaves villages empty, land abandoned and the traditional ways of farming, culinary skills and folk traditions dying with the older generation.

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hlpd forum - networking sessions in action

Suppliers to the holiday and leisure park industry gathered to meet project delegates at this well-organised forum at Whittlebury Hall Hotel, Northamptonshire in November.

Stable Events themed the seminars on “Harnessing the growth in the UK staycation” and speakers ranged from across the breadth of the tourism sector.

As well as speaker sessions and a networking gala dinner, 1:2:1 sessions were arranged prior to the event which meant delegates could meet the suppliers most relevant to them.

Farm Diversity editor Victoria Galligan attended the forum and here she offers an insight into the speaker sessions which may help you stay ahead of the competition in 2020…

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MWD Makers - glamping units

MWD Makers has recently unveiled a new and unique range of architect-designed highly insulated micro units that can be used as glamping pods or additional living accommodation. These designs offer the opportunity to escape the pressures of the modern world and access a simpler and slower pace of life closer to nature.
People are more than ever in need of rediscovering physicality and a sense of place, and this is something that closer contact with nature can provide. MWD Makers design simple living spaces that satisfy people’s cravings to reconnect with the wild. MWD Makers take pleasure in the handmade, the use of local, natural materials and the enjoyment of simple things, believing that real luxury derives from the ability to live in harmony with one’s environment.

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Tom Kemp on the cover of Men's Health

A farmer who started his own gym on a working farm in Essex has hit the shelves nationwide as the cover star of Men’s Health.

Tom Kemp is a fitness expert, entrepreneur and farmer who is breaking the mould in the fitness industry.

Tom has become one of the fastest-growing names in the UK’s health and wellness business, built a globally recognised brand, and is challenging the way the nation works out, and works on their mental health.

Through his company Farm Fitness, Tom has converted his passion into a career: and an area of his Essex farm into 'one of the best gyms in the world' according to Men's Health – its unique outdoor workout concept with a custom training facility is located against the idyllic farmyard backdrop and active outdoor farm lifestyle.

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Caravanning on a farm

Here’s how farmers can set up a caravan site, and what caravanners can do to keep warm.

“Land” they say, “is the ultimate commodity”. Aside from making good housing development and festival sites, farmers are also leasing out their agrarian lands to campers and caravanners. With an estimated 18 million separate camping and caravan expeditions in the UK every year, it’s clear there is money to be made here.

As caravanners (campers less so) we are also moving away from the seasonal limitations that our cold, northerly climate has previously impinged on us. That may be due to technological advancements — such as improved plumbing, heating, and Internet connections that can make our caravans a little cosier just like our permanent homes.